Privacy policy
This policy matches the scripts these pages actually load as of 10 Nov 2026. Google Analytics 4, Microsoft Clarity, an Adsterra Native Banner and an Adsterra Social Bar load on the first page view unless you press Reject. YouTube and the itch.io demo load only when you press play. Advertising delivery may use additional creative and measurement hosts operated by the ad provider.
Who is responsible
The editorial operator of lillaundrylane.org is the publisher of this guide. Reach that operator at [email protected]. Smoketree Studios operates the game, not this website, and is not the contact for these pages.
The site is served from Cloudflare infrastructure. Cloudflare also provides our DNS and email routing; it does not inject an analytics script into these pages.
What loads, and when
The first HTML document contains no <script src> pointed at an advertising, session-replay or analytics host; the GA4 URL, the Clarity project id and both Adsterra URLs travel as strings. The GA4, Clarity and Adsterra tags are all created by a small local loader after the document is parsed. Nothing waits for an Accept click: a visitor with no stored choice is treated as granted, sees the banner explaining the choice, and the three services load on that first page view.
Pressing Reject switches the Google ad signals and analytics storage to denied and reloads the page, so the new document requests nothing from googletagmanager.com, google-analytics.com, clarity.ms or either Adsterra unit. The choice is remembered for 180 days. Global Privacy Control and Do Not Track are treated as Reject from the start.
| Name | When it loads | Purpose | Keys or cookies | Retention |
|---|---|---|---|---|
| First-party consent record | On every visit, before the other scripts | Remember Accept or Reject and the 180-day window | localStorage lll_consent, value {"choice":"granted|denied","ts":<epoch ms>} | 180 days, then treated as a fresh visit |
| First-party ad-bar close flag | Only when you press Hide ad bar | Keep the fixed Adsterra Social Bar hidden on later visits | localStorage lll_ad_bar_closed | Until you clear site data; no expiry date |
| Google Analytics 4 (gtag.js) | On the first page view unless you press Reject | Aggregate visit statistics | Cookies _ga and _ga_<container-id>; requests to googletagmanager.com and google-analytics.com | GA4 retention follows the property settings; browser cookie expiry is controlled by Google. We have not published a verified property-retention duration. |
| Microsoft Clarity (project zbaem9ekdo) | On the first page view unless you press Reject | Session replay and heatmaps of how pages are used | Cookies _clck (about 1 year) and _clsk (about 1 day); Microsoft may also set MUID, CLID and ANONCHK; requests to clarity.ms and *.clarity.ms, including the collect endpoint | Microsoft controls replay and aggregate-data retention under its Clarity terms. |
| Adsterra Native Banner (unit 32185946) | On the first page view unless you press Reject | In-page advertisement above the footer | Requests to bicea.org. Adsterra sets its own cookies and browser storage to cap frequency and measure impressions; we set none of those keys ourselves. | Set and expired by Adsterra under its own policy; cleared from your browser when you clear site data |
| Adsterra Social Bar (unit 32185947) | On the first page view unless you press Reject, and until you hide it | Fixed advertisement bar at the bottom of the viewport | Requests to bicea.org; the same Adsterra cookies and storage apply. Our own close flag is the lll_ad_bar_closed localStorage key. | Adsterra controls its own retention; our close flag lasts until you clear site data |
| YouTube (Google), privacy-enhanced | Only when you press a play button | Show the trailer you asked for | Requests to youtube-nocookie.com; playback may also contact youtube.com, googlevideo.com and ytimg.com. YouTube may set VISITOR_INFO1_LIVE, YSC and PREF. | Google controls playback cookies and their retention; we set none of them |
| itch.io browser demo | Only when you press Play free demo | Run the developer’s browser demo in an iframe | Requests to itch.io and its game CDN. itch.io may set its own cookies on that host. | itch.io controls its cookies and retention; we set none of them |
| Cloudflare | On every request and on email delivery | DNS, email routing and hosting | Server logs with IP address and browser headers; no analytics script is injected | Per Cloudflare’s own retention terms |
Legal basis and your choices
Adsterra advertising and Microsoft Clarity session replay are enabled by default on a fresh visit. An Accept click is not required for those requests. Reject stores your opt-out and reloads the page to stop advertising, replay and analytics code. The same Cookie settings control lets you change that choice at any time.
Global Privacy Control (navigator.globalPrivacyControl) and Do Not Track (navigator.doNotTrack set to 1) are treated as Reject immediately: the ad and Clarity scripts do not load, and the banner is not used to nudge you into opting in.
You may email [email protected] to ask what we hold. Because there are no accounts, that is usually the consent keys in your own browser, which you can inspect or delete yourself. If you are in the EEA or the UK you may also complain to your local supervisory authority. We do not sell personal information.
Advertising and personalized ads
Adsterra serves both units and may use your device data to choose, cap and measure creatives. You can opt out of personalized advertising through Google ad settings, My Ad Center, the DAA opt-out, the NAI opt-out, or Adsterra’s own privacy policy and opt-out instructions at adsterra.com/privacy-policy. Pressing Reject on this site stops the Adsterra scripts from loading here at all.
Video, the demo and email
The trailer is a click-to-play facade: no YouTube frame is requested until you press the play button, and the frame uses youtube-nocookie.com. The browser demo works the same way and is requested from itch.io only when you press Play free demo. If you send email to [email protected], Cloudflare Email Routing sends it to our mail-hub Worker mailbox; the message includes your address and whatever you write. We keep correspondence only as long as needed to answer it.
Changes to this policy
This page’s date is the change log. A material change replaces the text and the date at the top of the article. Store pages for the game describe the game’s own data practices; those are the studio’s notices, not ours.
Questions
Do ads and Clarity load before I choose?
Yes. A visitor with no stored choice is treated as granted: the Adsterra Native Banner, the Social Bar and Microsoft Clarity load on the first page view, and the banner tells you so. Pressing Reject stops them and records the choice for 180 days.
How do I change my choice?
Use Cookie settings in the footer. Accept or Reject overwrites the lll_consent record. Reject sets the Google ad signals and analytics storage to denied and stops GA4, Clarity and Adsterra on the next load.
Can I remove the fixed ad bar?
Yes. Hide ad bar closes the Adsterra Social Bar and stores lll_ad_bar_closed in localStorage, so the bar is not requested again on later visits until you clear site data.
Does Reject stop Google Analytics 4?
Yes. Reject removes the GA4 tag and sets analytics_storage to denied, so the reloaded page makes no request to googletagmanager.com or google-analytics.com for 180 days, until you press Accept again.
Keep reading
Sources
Checked 2026-11-10. Links below are the public pages I used.
- Google Analytics privacy — 2026-11-10
- Microsoft Clarity privacy — 2026-11-10
- Adsterra privacy policy — 2026-11-10
- YouTube embed host — 2026-11-10
- itch.io embed host — 2026-11-10
Updated 2026-11-10.